The Augmented Reality technology has come a long way over the last couple of years. Brands from around the world have been actively using it in their campaigns to engage their target audience. Still we are yet to see it play an everyday role in our life’s.
A recent video released by Hidden Creative shows how cellphones or a digital devices can be used to scan ones surrounding and get live information on the spot. The video also demonstrates how augmented reality can overlay objects in a real-life space to help users with renovations by virtually rearranging furniture or configuring the colors virtually…
But before we even get to a future like this, companies like Apple, Google and Microsoft/Nokia, along with their developers, will need to standardize the Augmented Reality experience on their respective platforms. One master app that runs across all the platforms could be the start as right now the app stores are cluttered with a large number of Augmented Reality apps.