The new Skoda Yeti now comes with Park Assist. Ad agency, Cayenne Milan came up with the below great idea to show the benefit of this new feature. The card seen in the video was distributed at the Bologna Motor Show.
And here is the video showing how the Skoda Yeti can actually park itself…
Here is the next generation of interactive web banners. Tel Aviv agency Shalmor Avnon Amichay/Y&R promoted the Yellow Pages augmented reality location-based app by creating a banner that does the same thing.
The banner opens your webcam and lets you see the businesses around you. Wave your hand to switch between businesses. Click a business to jump straight to its Yellow Pages listing.
The clever part is that this is not “interactive” for decoration. It is a working demo of the core value proposition. If the app helps you find what is near you, the banner proves that promise immediately, inside the placement, without asking you to imagine anything.
The flow is intentionally simple. Turn on the camera. Overlay nearby business options. Use a wave to move through results. Use a click to convert curiosity into action via the listing page.
In local discovery experiences, the strongest persuasion is a live, context-matched preview of usefulness rather than a feature claim.
Most directory and local-search advertising dies in the space between promise and proof. This banner collapses that gap. You see your own context first, then you see results, then you can act. The interaction is the explanation.
Standalone takeaway: The fastest way to make a utility app feel essential is to let people experience the “aha” moment before they ever leave the page they are on.
The business intent is to reposition Yellow Pages as modern, digital, and situationally useful, not just a legacy directory brand. The banner also creates a clear performance path. Engagement inside the unit, then click-out to a listing that can drive calls, visits, or follow-on app consideration.
It is a banner ad that adapts its content to the user’s situation, typically location or environment cues, so the ad can show relevant nearby options instead of generic messaging.
It opens a webcam view, overlays nearby business options, lets you wave to cycle through businesses, and lets you click a result to open the corresponding Yellow Pages listing.
Because it makes the experience feel immediate and personal. The ad becomes a live “finder” interface rather than a static claim about finding things.
Friction and variability. If the gesture detection fails or is unclear, users assume the ad is broken. The interaction must be forgiving and the feedback must be instant.
Keep the mechanic to one simple input, provide clear on-screen feedback, and ensure the user can still get value even if they do not enable the camera.
Dentsu London has made two new films with Berg as a part of an ongoing series of collaborations bringing to life the ideas behind their strategy Making Future Magic.
Both videos show the growing number and variety of media surfaces as a canvas…
“Incidental Media” demonstrates a vision for a future in which media surfaces are everywhere, but are used to be playful, informative and to better connect you to your friends and family.
“The Journey” focuses on some of the opportunities around travel in stations and on trains.
