Powerade with the help of Ogilvy & Mather setup several workout billboards in Berlin that apart from advertising the product, also doubled up as workout equipment to emphasize the brands attitude “You have more power than you think”.
People practicing their rock climbing, weight lifting and boxing skills on the unique billboards were also rewarded with some free Powerade to help replenish their electrolytes.
Driving a Mini is addictive. Which is why drivers who test drive are more likely to buy one. So to get prospective customers to test drive, Mini decided to help drivers that were stranded by their own cars. Mini partnered with a tow service company and responded to break down calls in real time throughout Singapore. The campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise.
Click here to view the case video.
And @PixelHeritage just brought to my attention, that a Brazilian Chevrolet dealership in 2012 did the exact same test drive promotion in Brazil with the Chevrolet Cobalt…
People love to be the first to notice problems. With this insight, Volkswagen did the unthinkable. They purposely misspelled their name on the LED screens during the France vs Brasil football match in Stade de France, Paris.
With 6 million TV viewers and 80,000 spectators it was very unlikely that something like “Wolkswagen” would go un-noticed. The live stunt worked like a charm and helped Volkswagen successfully announce themselves as the new major partner of French football.
McDonald’s in March launched a new campaign aimed to bring the world together by giving 24 gifts in 24 cities in 24 hours. This unique experiential marketing campaign got over 40,000 #imlovinit mentions, which was 850 times more than the daily average. The campaign was also seen trending globally on Facebook and Twitter. More notably it was the first time McDonald’s hit the top ten worldwide conversation volume on Twitter.
As seen in the above video, beachgoers in Rio de Janeiro got a unique surprise in the form of a slot machine. The slot machine contained a button that when pressed, gave the person a chance to win a McDonald’s treat. Then to win, the person had to perform a special task such as taking a selfie or performing a little dance. The winner got a redeemable ice coupon that needed to be rushed to the nearest McDonald’s store before it melted.
At the recently concluded Super Bowl, McDonald’s unveiled a new way to pay for meals starting February 2nd. Through a TV ad created by Leo Burnett they showed how they plan to ask random patrons to pay via simple acts of love i.e. calling their mother, hugging, doing a dance or praising their friends and family.
The new from of currency will be accepted right through till February 14th i.e. Valentine’s Day.
Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.
It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉
Since Christmas is the season of giving, Air Canada decided to spread a little love to unsuspecting Canadian’s at a local Canadian bar in London. At the bar two Air Canada pilots talked to several Canadians about how they wouldn’t make it home this holiday season. After which they announced that they would be giving everyone in the bar a very special gift. What happened next would make you wish you were there for this special moment…
Until 2015! Ramble over and out.
Canadian airline WestJet is hoping to follow up on the huge success of last year’s ‘Christmas Miracle‘ campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views.
Now for their latest campaign ‘Spirit of Giving’ they teamed up with Canadian charity Live Different to buy personalised gifts for the community of Nuevo Renacer near Puerto Plata in the Dominican Republic.
In the released campaign video, a virtual purple-clad Santa is seen asking the residents to name an item they wanted for this holiday season. Then at a special Christmas party WestJet employees along with Santa are seen presenting each of the items that have been asked for. The video which has been online for just three days has already received over half a million YouTube views.
Quilmes with their agency +Castro reinvented the classic game of foosball. In its new version they enabled Argentinians and Brazilians to play each other in real-time through a custom made digital foosball table.
Dubbed as “Mitigol”, one half of the table was placed in Argentina and the other half in Brazil. During the game, players could see their opponent via special in-built video cameras that further enhanced the real time experience of the game. As a prize, Quilmes gave away free beer.
To help passengers find their lost items as soon as possible, KLM launched a dedicated Lost & Found team at Amsterdam Airport Schiphol. Then to illustrate how the Lost & Found team would go above and beyond for their passengers, they created a unique marketing stunt involving a search dog.
At the airport “Sherlock the dog” was used to locate the owner of lost items i.e. teddy bear found by the cabin crew to a laptop left in the lounge. The reactions of the passengers was then captured in a one and half minute viral video…
