Category: Marketing Strategies

UNIQLO: Lucky Machine

Here is another cool digital campaign from UNIQLO…this time they are promoting the launch of their new UK store via an online pinball machine (built in Papervision) that is socially connected. You start with a single ball, but on connecting with Facebook you get a bonus 3 to help you climb the leader board for a share of thousands in prizes.

UNIQLO are well known for their digital campaigns and this once again hits the mark, providing a seriously simple pinball machine that feels so easy to master that you’ll be there, racking up some great brand engagement time over the campaign!

Lufthansa Trip Finder

According to me Lufthansa truly has the best airline web site and frequent flyer program in the market. The user experience is impeccable and thats what makes me a huge fan!

In their latest innovation to serve the guests better…they have gone ahead and created the Lufthansa Trip Finder. I think it’s a brilliant way to compete with the low cost carriers and at the same time maintain their standards.

All you need to do is tell Lufthansa your budget and they will find your destination! With the Lufthansa Trip Finder you can experience individual, tailor-made planning…simply enter the amount you want to pay and your interests and they will provide you with the destinations that match your requirements.

But that is not all…the practical price preview also shows you when the flights to your chosen destination will be available for the best price in the coming weeks.

The strongest bones in the world!

Dumocalcin is a practical chewable calcium supplement, but the problem is, it has a very low brand awareness. The challenge was to create instant awareness amongst the consumers that Dumocalcin promotes strong bones. The benefit was dramatized in a unique and impactful way.


Translation: “Dumocalcin. Chewable Calcium Tablet”

A fly-over was chosen in the busiest street in Jakarta and it’s supporting columns were turned into giant bones using fiberglass coverings. Everyday people passing by were exposed to the branding and the perception that by chewing Dumocalcin they would have stronger bones.

Volkswagen – The Fun Theory

I am sure some of you may have already heard of the “The Fun Theory” campaign by Volkswagen that just recently won the Cannes 2010 Cyber Grand Prix for a digitally led integrated campaign.

For those who have not heard of the campaign, The Fun Theory was all about generating interest in Volkswagen’s Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how “fun” could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!

The North Face ‘Red Flags’

The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags and the only thing needed was a mobile phone to plant the virtual red flags. The race was on to see who would be the one to conquer China!