Here is another cool innovation at the bus shelters…Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.
The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.
The campaign was created by an ad agency called Marcel in Paris, France.
Video karaoke has landed on the Xbox 360 with “Lips: Number One Hits”. Lips is the only singing game offering wireless motion sensitive microphones with the ability to sing from your own collection of DRM-free songs.
AKQA has taken Xbox Lips digital with the ‘Lips Jukebox’ on Facebook, which enables users to transform their photos into music videos, in a bid to promote the new game ‘Lips Number One Hits’.
The application is hosted at the Xbox website, and uses a combination of facial recognition technology and Facebook Connect functionality to enable people to choose a song and the photos they want to adapt from their profile before adding singing ‘Lips’ to the faces and then creating the animated, personalised music video.
Additionally here is a video that shows the actual product in action…
Print might be in trouble, but Esquire magazine won’t be going gently into that good night. Here is a peak into Esquire’s December issue featuring augmented reality. The issue is now available, and readers that have it can head to Esquire’s website to check out the special augmented reality features.
The the magazine features augmented reality pages such as the above that will come alive when displayed in front of a webcam.
For those who wont be able to get their hands on the issue, can see this video for more on what all you can do with the magazine and your computer…
I don’t know if this will help print save itself, but regular use of AR in print will definetly push users to buy the print edition of a magazine, especially when the content on the other end is something unique and exclusive.
Volvo is aiming to move away from its perception as a cold Swedish marque, more famous for just being safe, with an emotion-led brand campaign.
A global campaign, by incumbent ad agency Sapient Nitro, focuses on making Volvo a more ‘modern, innovative and engaging’ brand. The activity is built around the line, ‘There’s more to life than a Volvo’.
Copy for the print ad reads: ‘There’s more to life than a Volvo. There’s running off for a weekend, with no phone reception. Running into an old friend and rolling back the years. Running into your ex and running right past. […] And there’s not running into the car ahead of you, in your XC60. That’s why you drive one.’
In Germany we see a very unique 3D projection taking place to drive home the ‘There’s more to life than a Volvo’.
The 3D projection video you are about to see has been done in Frankfurt and produced by NuFormer in co-orporation with Saatchi & Saatchi.
Trust the Germans to come up with some real new age ideas…Jung von Matt an advertising agency from Germany just re-defined advertising for their client Eichborn. 😎
At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. Thus inventing Flyvertising or as they would call it in German…Fliegenbanner. 😆
The weight of the banner itself, attached with a string and some sticky stuff that allowed it to eventually fall off without harming the fly, was so that the fly could fly with it, but not very high and they kept landing on visitors.
Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.
Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.
Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.
The billboard was available from Oct 26th to Oct 28th
Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.