Undeliverable

Media agency “Media 1” wanted new clients. To get new clients they had to reach out to various CEO’s whose secretaries would screen their mail and throw out the mailings.

The challenge was to get through the secretary barrier. The insight was that the secretaries never opened letters apparently sent by the CEO himself / herself and returned as undelivered. So Media 1 sent letters to fake addresses e.g. to “H.E. Avyuser” in order to reach out to a CEO of a softdrink manufacturer.

These undeliverable letters were then returned to the alleged sender…

…found on the back of the envelope was the CEO’s name.

The enclosed letter explained how “Media 1” could reach anyone.

Out of 50 letters, they got 38 positive answers and 7 media pitch invitations.

Job offer on the luggage scanner

Supreme Security is an international company that offers security services that range from personal security to dog squad assignments – as well as access and baggage checks. In providing these services Supreme Security continually needs specially trained personnel. Only a few specialists can fulfill this narrow job profile in Switzerland. And they tend to work in the border patrol or as airport police.

So Supreme Security has started to equip their own employees with machined metal bars, which they take on business trips in their hand luggage. With a production budget under 5000 Swiss francs Supreme Security was able to recruit eight highly qualified employees in two months.

Hidden Pizza

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is.

The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way they would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which would be supported by print, radio and online executions.

More details can be found at: www.hiddenpizza.com.au