Adshels with a difference

Here are the latest innovations in adshels currently doing rounds on the internet…

Ikea LEDshel

Ikea swapped all the regular neon tubes found in adshels around Vienna with their new range of LED lights. This way they made the product the medium and demonstrated that Ikea can turn ordinary things into something extra-ordinary.

Only for children

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called ANAR, created an ad that displayed a different message for adults and children at the same time.

The ad used a lenticular top layer to show different images at varying angles. So when an adult looked at it they could only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looked at the ad, they saw bruises on the boy’s face with a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.

Share

Austria Solar Annual Report 2011

Solar energy is the key area of business for Vienna based Austria Solar. Their ad agency Serviceplan was given the task to develop a surprising and attention grabbing annual report that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector.

So a special printing process was used that allowed the content of the individual pages only to become visible when sunlight fell on it! 😎 The finished report was then wrapped in a light-proof foil and sent to the members of the Austrian solar organization along with various representatives from business and politics.

Share

Interactive iPad ad for VGT

VGT (an association combating animal factories) in collaboration with Austrian ad agency Demner Merlicek & Bergmann, created an iAd for the iPad version of DATUM magazine.

In the iAd you could see a young lady wearing a fur coat. When the iPad user would want to continue browsing by making the finger-wipe movement he would find that every finger-wipe would leave behind blood stains on the fur. The more he tried, the more blood would appear.

Share

Undeliverable

Media agency “Media 1” wanted new clients. To get new clients they had to reach out to various CEO’s whose secretaries would screen their mail and throw out the mailings.

The challenge was to get through the secretary barrier. The insight was that the secretaries never opened letters apparently sent by the CEO himself / herself and returned as undelivered. So Media 1 sent letters to fake addresses e.g. to “H.E. Avyuser” in order to reach out to a CEO of a softdrink manufacturer.

These undeliverable letters were then returned to the alleged sender…

…found on the back of the envelope was the CEO’s name.

The enclosed letter explained how “Media 1” could reach anyone.

Out of 50 letters, they got 38 positive answers and 7 media pitch invitations.

Share

Clutter breaking business cards!

Here are some business cards that due to their unique nature will make your jaws drop…

1) Broke Bike Alley Card 1

Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you’ve got their business card, then what you’ve got there is a handy dandy tire patch!

2) Broke Bike Alley Card 2

Broke Bike Alley’s business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!

3) Dr. Kiprov’s cosmetic surgery

Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have!

4) Sandra Martins Makeup

Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.

5) TAM Cargo

Transforming the traditional business card into a funny and unusual object…a little box of transporting cargo.

6) MODhair Musical comb

MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.

7) Norburn Model Aircraft Supply

Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.

You can also watch the video of assembly…

Share