Calendar that tears off its leaves automatically

STIHL asked Euro RSCG Germany to develop a business gift promoting the product range of leaf blowers. The target audience were international key accounts and they wanted something that was never seen before.

Euro RSCG invented the autumn calendar that would tear off its leaves automatically and show the necessity of STIHL leaf blowers in an entertaining way. 😎

Pepsi: Oh Africa Football Superstars

Football stars set to Akon’s “Oh Africa”

A Pepsi ad featuring Akon’s “Oh Africa” and football stars like Henry, Messi, Drogba, Arshavin, Lampard and Kaká.

How the spot is built: soundtrack plus star density

The mechanism is pure scale. A single anthem-like track sets the emotional tempo, then a rapid parade of elite players does the rest. It feels bigger than a product message because the film is structured like a football event, not a traditional brand pitch.

In global FMCG sponsorship marketing, music and star power are used as compression tools to deliver tournament-level energy in seconds.

Why it lands: it turns a commercial into a moment

This works because the viewer already understands the code. Big match atmosphere, heroic framing, quick edits, and a track that signals “anthem”. The brand does not have to over-explain anything. The audience fills in the meaning.

What Pepsi is really buying with “Oh Africa”

This is about cultural association, not product features. The “Oh Africa” release is also positioned as more than entertainment, with proceeds linked to helping underprivileged African youth via Akon’s Konfidence Foundation. That adds purpose framing to what could otherwise be a straight celebrity-sponsorship film.

What to steal if you are building a sponsorship-led campaign

  • Use one strong audio spine. A recognisable track can carry mood faster than copy.
  • Front-load recognisable faces. Star density buys attention when the viewer is scrolling or channel-hopping.
  • Make the brand platform legible. If there is a “bigger than the ad” idea, thread it through the film rather than adding it at the end.
  • Keep the message simple. Sponsorship films win when they feel like culture first, brand second.

A few fast answers before you act

What is this Pepsi ad in one sentence?

A football-superstar Pepsi spot set to Akon’s “Oh Africa”, designed to feel like a World Cup-scale cultural moment rather than a standard commercial.

Which stars are featured?

The legacy post calls out Henry, Messi, Drogba, Arshavin, Lampard and Kaká as featured players.

What is the core mechanism that makes it work?

Star density plus a strong audio spine. Recognisable faces arrive fast, and the track carries mood without needing heavy explanation.

What sponsorship job is the film trying to do?

Transfer event energy to the brand by making the work feel like culture first and branding second, so the sponsorship reads as “belonging”.

What is the most transferable takeaway?

If you are building a sponsorship-led spot, keep the message simple, front-load recognisability, and use one cohesive audio-visual spine to carry the moment.

First interactive theatrical

Last year Lacta Chocolates had come up with a web based interactive love story called “Love at first site“…now German agency Jung von Matt & Film Deluxe have taken this to another level by coming up with the first interactive horror movie in the world!

The movie is called “Last Call by 13th Street” and the audience is able to communicate with the protagonist through a specially developed language recognition software that transforms the participant’s answers via mobile phone into specific instructions.

For more see the video below…