
A really innovative way of getting the target audience into the stadium by ad agency Lowe in Sydney, Australia…

A really innovative way of getting the target audience into the stadium by ad agency Lowe in Sydney, Australia…

In conjunction with the launch of Adobe’s CS3, this interactive mural installation was designed by Brand New School for Goodby, Silverstein & Partners of San Francisco.
The mural uses fairly sophisticated programming and tracking hardware….peoples’ movements are recorded and translated into an animated mixed-media mural.