Borders between media are blurring. Books are being swiped, magazines digitally scrolled and even in print one can today occasionally navigate. So it is no surprise when regular paper posters come to life on being combined with bluetooth, conductive ink, sensors and speakers.
Beck’s Playable Poster
Looking for an innovative way to mark New Zealand’s Music Month, Beck’s partnered with Shine to design a playable poster. Using conductive ink and speakers the posters were made playable with a simple tap of the finger…
The Sound of Taste
Herb and spice brand Schwartz is all about flavour. So to dramatise flavour which was invisible and silent, they got print tech collective Novalia and ad agency Grey London to collaborate on an interactive poster. The poster used conductive ink to turn the surface area of the paper into an interactive interface that also connected to the viewers smartphone to deliver a richer experience…
Change the tune
Agency Republic from UK, created a poster with an embedded sensor which when knocked changed the song being played on the agencies shared sound system…
