Quilmes with their agency +Castro reinvented the classic game of foosball. In its new version they enabled Argentinians and Brazilians to play each other in real-time through a custom made digital foosball table.
Dubbed as “Mitigol”, one half of the table was placed in Argentina and the other half in Brazil. During the game, players could see their opponent via special in-built video cameras that further enhanced the real time experience of the game. As a prize, Quilmes gave away free beer.
A survey made by TNS Gallup in Argentina showed that 5 out of every 10 Argentineans suffer from stress and that they expressed the need of a 5 to 10 minute break during the working day. So Berocca (vitamin tablets manufactured by Bayer) setup a “Mechanical Desk” and challenged passersby to send a tweet within 24 seconds of sitting on it. Sounds easy? Well, not really…
In October, Klik (a chocolate snack) was the first brand to use WhatsApp to increase brand engagement amongst its teen audience.
Now a month later, Absolut Vodka in Argentina has decided to use WhatsApp as well. This time to invite people to an exclusive launch party. To build awareness and engagement with people in Buenos Aires, Absolut created “Sven the doorman”. Interested people had to then contact Sven via WhatsApp and convince him to give them access to the party. Since he was not easy to convince, the people had to become creative. The results…
