Powerade with the help of Ogilvy & Mather setup several workout billboards in Berlin that apart from advertising the product, also doubled up as workout equipment to emphasize the brands attitude “You have more power than you think”.
People practicing their rock climbing, weight lifting and boxing skills on the unique billboards were also rewarded with some free Powerade to help replenish their electrolytes.
Today more than 75 million girls across the world are forced to go to work and not school. Most of the time only boys have access to education in less privileged countries. So charity organisation Plan along with CLM BBDO created an erasable billboard with an illustration that could be erased to reveal another illustration. The billboard was put up in a central location in Paris and Berlin. Passersby in both locations were given a chance to make a donation in exchange for a rubber that could be used to erase the drawing. The results…
Parking in the city isn’t fun. So BBDO Germany turned a regular test drive for the Smart into an interactive parking game based on the age-old game of musical chairs.
During the game an iPhone app was used to play music and direct players around central Berlin. When the music stopped the players had to immedietly find a parking spot. The last team to park and verify their location via a photo upload was eliminated.
The competition was run at the Berlin Smart center, where 8 teams battled each other to become Berlin’s first parKING’s. The result…
To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.
The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…
At the Frankfurt Motor Show (IAA) in 2011, Daimler promoted its third generation ‘Smart for Two’ electric drive car with a special interactive game event. Berlin based agency, Proximity BBDO designed a special game called eBall that demonstrated the joy of driving a highly responsive Smart car.
Visitors were invited to sign up with their driver’s license, and then given instructions on forward and reverse before engaging in a live duel of Ping Pong that used laser measurement technology to keep track of the game.
For their customer Mercedes-Benz Vans, ad agency Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin’s underground station Friedrichstrasse. This display blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control the digital advertising displays using their own remote car keys…
Mini has just launched an innovative electronic billboard in Berlin’s Kurfürstendamm shopping boulevard. The billboard is connected to a Photo Box (a booth) that captures the faces of Mini fans and blasts them onto a massive screen along with each participant’s favorite Mini model for a chance to win their preferred car!
Contestants have four colors and four models to choose from, including the Mini Hatch, Convertible, Clubman and Countryman. Fans from around the world can also join the fun through the Mini Facebook app, where you can snap a picture with your webcam wearing a pair of virtual headphones in your favorite Mini color.
GranataPet is one of the innovative leaders of high premium petfood in Germany. Their ad agency, Agenta Berlin was given the challenge to create awareness for the GranataPet dog food with a slim budget!
So Agenta targeted dog owners as they took their best friend for a walk. Socially activated installations were positioned on key walking paths. Dog owners walking past would then be stopped by their dogs smelling treats and they would only see a billboard saying “Check in! Snack Out!” with accompanying information telling each person on how to check in with Foursquare in order to activate a free bowl of dog food.
Along with the free publicity generated on Facebook, the hundreds of billboard visitors also generated an additional demand for GranataPet at the local pet stores.
This is a fantastic idea by Neue Digitale / Razorfish Berlin and it has been executed to perfection for Audi.
In 2010 Audi didn’t just create another beautiful calendar, but they created an unexpected experience! They printed a calender purely as landscape images, blank, no cars, nothing, and then prompted people to download and open the special Audi iPhone app while pointing the handset’s camera at the calendar, and voila, a car would fill up the empty space on the page!
Creativity has a new mini case study of an “innovative” recruitment program done by ad agency Jung Von Matt in Stuttgart, Germany. In the proud tradition of agencies buying competitor keywords for jobs ads, Jung Van Matt decided to do something similar, but with location-based services.
Weeks before the official Facebook Places launch in Germany, a VPN Tunnel that simulated an US IP-Address allowed Jung von Matt/Neckar to create places in Facebook. So they created places for their competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).
This not only showed that they were faster than the others, but also raised attention for Jung von Matt/Neckar with the high profile digital creatives. So when they checked in at their agencys they received messages like:
First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.
Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.
Of course the targeted creatives also spread Jung von Matt/Neckar message to their whole networks via Facebook. 😎
