Now a month later, Absolut Vodka in Argentina has decided to use WhatsApp as well. This time to invite people to an exclusive launch party. To build awareness and engagement with people in Buenos Aires, Absolut created “Sven the doorman”. Interested people had to then contact Sven via WhatsApp and convince him to give them access to the party. Since he was not easy to convince, the people had to become creative. The results…
Now Buenos Aires based bookshop and publisher Eternal Cadencia has released ‘El libro que no puede esperar’ i.e. ‘The book that cannot wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book!
How is that possible? Well the books are silk-screened using a special ink and then sealed in an air-tight packaging that once opened allows the printed material to react with the atmosphere. The result being that after two months, the text vanishes.
In the age of portable electronic readers and e-books, I think this a magical way of adding an element of urgency to reading while motivating readers, promoting authors and at the same time benefiting physical book publishers.
To promote the excitement around Copa America 2011, OgilvyAction worked with Coca Cola to set up a giant screen in downtown Buenos Aires for fans to watch their favorite teams and provide unconditional cheer to the Argentinean National Team. But there was a catch. Sound sensors were installed to keep the screen on and if the fans stopped cheering, the screen would go blank. 😎
After their successful campaigns for Andes Beer in Argentina, ad agency Del Campo Nazca Saatchi & Saatchi is back with another beer campaign. This time its a TV ad for Norte Beer that highlights another Argentinian beer related invention. 😉
Wunderman Buenos Aires was given the task to launch the new Nokia N8 smart phone. So they created a twitter based activation campaign called #The8N8.
To start with, Nokia enlisted top celebrities to help tweet various questions, clues and features of the phone. Users had to then find these clues, follow the celebrity and respond to those tweets correctly in the fastest time in order to earn the celebrity follow back. The first 8 people to get 8 celebrities to follow them back won the new Nokia N8.
The campaign was successful as Nokia was able to reach 300,000 Twitter users. They also managed to increase their fan base on Twitter and Facebook by over 100%!
Ogilvy Interactive has developed a “Singles Finder App” for Zonacitas.com, a major Argentinian dating portal. Their concept was simple…”Love is out there. If we get organized, there’s plenty for all”.
With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the “Singles Finder”, a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.
Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser.
The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7×3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score.
Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends.
How does it work?
Your friends go to a bar and sit at the Andes Friend Recovery table.
They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.
Wherever you are you have to log in to the AFR page and use the webcam to map your face.
Then you appear at the bar, via the Andes Friend Recovery robot.
Only if you have lived in Argentina and experienced their culture first hand will you truly be able to feel their passion for football. To kick off the world cup today and to wish Argentina the best for their world champions conquest, I dedicate this blog post to them via this great ad done by Young & Rubicam Buenos Aires and TyC Sports to stir up the Argentinian fans around the world for the 2010 World Cup. 🙂
If you are a fan of the Argentinian Football team…then follow their progress via this really cool world cup calendar…
In order to get more men to the bars and drink beer….Andes the No. 1 beer brand from Mendoza, Argentina actually went ahead and created the “Teletransporter”.
With the teletransporter the men could actually dupe their girlfriends and have a couple of more Andes with their friends. 😆
