Clemenger BBDO Adelaide | SunMatrix Ramble

How far will you go for Fantastic Delites?

Flavoured rice snack brand Fantastic Delites along with agency Clemenger BBDO have created a crazy stunt that tests just how far people will go to get what they want. This stunt follows the interactive vending machine installation created earlier this year where people had to continuously push a button and perform actions to get a free bag of Fantastic Delites. 🙂

In the below lab mice stunt, the audience gets to witness some pretty hilarious tumbles that occur as the participants dressed in mouse costumes attempt to keep pace inside the wheel without falling down.

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎