Cadbury along with agency MCsquared Dublin created an integrated advertising campaign that enlisted the support of the Irish public to help their giant Creme Egg release its Goo.
Eight rocking giant eggs protected in transparent cases were placed around Dublin. Fans were asked to tweet Goo using #tweet2goo or enter via the campaign Facebook app. Every Tweet and Facebook post caused the egg to get more egg-cited until it egg-sploded!
The entire Goo event was broadcasted live on the Cadbury Ireland Facebook page and participants were also automatically entered into a draw to win tickets to The London 2012 Olympic Games.
