Pepsi Max for its new ‘Unbelievable’ campaign rigged an ordinary bus shelter in London, to perform tricks on unsuspecting travellers. Using a custom see-through digital display, people waiting at the bus shelter were made to believe that they were actually seeing things like hovering alien ships, a loose tiger, a giant robot with laser beam eyes and so on. The reactions to these ‘unbelievable’ scenarios were then captured and put in the below viral video…
In a winter of ice storms and a polar vortex, moments of warmth are few and far between. So to change that, Duracell Quantum batteries in Canada retrofitted bus shelters with heaters. But the only way to get the heaters to work were through a human connection i.e. people joining their hands…
Coca-Cola is at it again, this time unleashing happiness in Sweden. A special Coke machine was put at a bus stop to spread some summer happiness in the middle of the cold and dark Nordic winter. The results…
Click here to see other Coca-Cola Happiness campaigns from around the world.
Translation: Thank you. One small coin, can make a big difference.
Here’s another innovative bus stand…this time it’s from the Salvation Army in Norway. People walking by this bus stand can put money directly into the coin hole above the homeless man.
The bus stand side was made with two layers of glass to accommodate the coins being put in. The shape created by the coins symbolized how the money would be spent…roof over the heads…and a bed to sleep in.
As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around belgium into free classified ad hoardings.
After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick. People started putting up their own classified ads almost immediately and the poster sites were completely full within days.
Here is another cool innovation at the bus shelters…Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.
The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.
The campaign was created by an ad agency called Marcel in Paris, France.