Most brands are using social channels on a tactical level i.e. just to reach people with their social ads. KLM however is taking social way beyond advertising.
Last year KLM announced it would be launching a social seating service in 2012 which would allow Facebook and LinkedIn users to meet interesting passengers on their flight…
This “Meet & Seat” service has now gone live and details are available on their website. It is currently available only on KLM flights between Amsterdam and New York, San Francisco and Sao Paulo. Stay tuned as they will be extending this service to other sectors soon.