On 28th of August, KLM connected hundreds of people in Amsterdam and New York via a live interactive video display. The display let people on the streets of the two cities come face to face with one another, just as the French railway (SNCF) had done with Lyon and Brussels in 2012.
However the KLM version had a contest built into it. The connected people were asked to High Five each other and for every successfully timed High Five, the participants got two tickets to New York or Amsterdam.
For the first time ever, McDonald’s Singapore customers can transform an ordinary table at the outlet into McDonaldLand for their kids. All they have to do is download and launch the McParty Run app [Google Play link] on a NFC-enabled mobile and place it on the table to immediately transform it into an interactive racing track for their kids.The kids can then zip around the table to harvest burgers, collect fries and fight baddies like Hamburglar and Captain Crook. 🙂
The Happy Table experience has been created by the DDB Group and is currently being run as a pilot at select outlets across Singapore.
