Tag: Digital Installations

Nivea Second Skin Project

Christmas is a time for love and affection, and what better way to to show it than with a hug?

So Nivea Crème and Leo Burnett Madrid unveiled the “Second Skin Project” – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.

With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results…

Instagram Powered Thread Screen

The F21 Thread Screen is a 2,000 pound machine that uses 6,400 mechanical spools of thread to display Instagrams hashtagged with #F21ThreadScreen. Melding fashion and technology, the Thread Screen is truly beautiful and unique. Hashtag an Instagram of you and your friends and see yourselves in a way unlike anything you’ve seen before…

For more infos visit www.f21threadscreen.com.

Shadow Wifi

Instead of simply informing people of the dangers of UV rays and spending too much time in the sun during the summer months, the Peruvian League Against Cancer and agency Happiness Brussel teamed up to create a “Shadow WiFi” network, that educated people on skin cancer prevention while providing them with free WiFi in the shade.

A large looming blue structure was setup at Playa Agua Dulce in Peru which provided people on the beach with free WiFi access in its shade. A directional antenna ensured that the WiFi was only delivered to the shadow area of the structure. A sensor tracked the movements of the sun throughout the day and changed the rotation of the WiFi antenna. So as the sun moved, so did the shadow along with the WiFi seekers.

Topshop Social Catwalk

In a fashion week first, Topshop presented their Unique SS15 collection not only on the runway but also on Instagram and Facebook.

5 VIP Instagramers who had special access to the show gave the world a unique view of the event and invited fans to feature in the #TopshopWindow display that was set up at the flagship store in Oxford Circus, London. Parallely the new range was live streamed online and viewers could immediately ‘Click to Buy’ each outfit.

Oreo Twitter Powered Vending Machine

At the recently concluded South by Southwest (SXSW) 2014 conference, Oreo showcased a vending machine that created custom Oreo cookies based on what was trending on Twitter and then converting the trends into custom Oreo flavors and colors.

Here is a behind the scenes look of how the vending machine worked…

Pepsi Max Unbelievable Bus Shelter

Pepsi Max for its new ‘Unbelievable’ campaign rigged an ordinary bus shelter in London, to perform tricks on unsuspecting travellers. Using a custom see-through digital display, people waiting at the bus shelter were made to believe that they were actually seeing things like hovering alien ships, a loose tiger, a giant robot with laser beam eyes and so on. The reactions to these ‘unbelievable’ scenarios were then captured and put in the below viral video…

ibis Sleep Art

What does sleep look like? ibis Hotels has set out to answer that question through a robot that wakes up to create custom ‘Sleep Art’ when you fall a sleep. 80 sensors concealed in the mattress transmit temperature, movements and sound to the robot who in turn transforms your signals into brush strokes on a canvas live through the night.

The ‘Sleep Art’ experience is currently available in Paris, London and Berlin. To register for it people need to fill in a form via the ibis Hotels Facebook page.

UPDATE – March 13, 2013
Now there is also an iPhone app that captures and sketches your movements throughout the night in order to create beautiful abstract painting of your night’s sleep. The app is free and available for download on iTunes.

The ‘Delite-O-Matic’ sampling machine

Interactive vending machines are a great way to get consumer participation and engagement on ground. There are tones of examples out there, of which some have been covered here and some archived on SunMatrixTV. In this latest example ad agency Clemenger BBDO Adelaide has set out to see how far people will go for a free pack of Fantastic Delites (snack food).

So a machine dubbed the “Delite-O-Matic” was created, that gave people a free pack of Fantastic Delites by means of pushing a button hundreds of times or performing challenges. It was then put out on the streets to prove that because Fantastic Delites taste so good, people would go to incredible lengths to get them. Well, they weren’t wrong if this video is anything to go by… 😎

Give-A-Toy Store

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.

Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.

The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).

Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).

Prigat “Smile Stations”

Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market.

This time they have used innovative digital billboards called “Smile Stations” to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.

People walking by could approach the screen and press a physical “Like” button. This in turn would broadcast the video of the moment back to the user who sent it via the Prigat Facebook Page. Users who generated the most smiles won a prize.

There were over 10,000 messages sent to screens at train stations around Israel and thousands of people responded by hitting the like button…