Ogilvy Brazil sought to reinforce Fanta’s brand image of “joy” in USA. So they came up with an elevator prank called “Lift & Laugh”.
An elevator in a school in Atlanta was chosen to arouse students curiosity and laughter. In the elevator they installed a device that responded to the movements and comments from the students.
In the end many students did not want to get off the elevator and asked for a repeat trip. 🙂
Volkswagen is soon going to launch it’s new Polo GTI. So in order to create awareness and generate buzz for the new car they created a “Fast Lane” in subways, malls and elevators around Germany and dedicated it to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. 🙂
Long staircase. Next to it a slide. Which way would you go?
Some carts are pimped with a skateboard. Up for some extra shopping fun?
A sound system turns the ride into a rocket take-off. Welcome on-board!
