Tag: Guerilla recruitment campaign

Recruitment of Pirates and Cyber Warriors

Since 2010 I have covered how different agencies around the world have been innovating with their recruitment campaigns. Now here are the latest two to join the list…

Pirate Recruitment

Today young web designers need to buy very expensive application suites in order to create. So they usually download these suites on illegal pirate websites. Ogilvy Brussels used this insight and uploaded a file that was supposed to be a wanted application suite. When the web designers downloaded it, they did not find the new suite but a much stronger offer…

 

Cyber Warriors Challenge

Wieden+Kennedy wanted to recruit community managers for its client Old Spice. So they came up with a crazy/fun/impossible idea. Candidates were given 5 days to complete one or more challenges listed below and then submit proof of their exploits…

Lorem Ipsum Recruitment

Art Directors in agencies use Lorem Ipsum (dummy text) as placeholders for text when creating layouts. The de facto site to generate this dummy text is Lipsum.com, a site that gets over 50000 creatives from around the world each day.

So for one week in January, when anyone copy/pasted Lorem Ipsum text from Lipsum.com into their layouts, a recruitment ad for Jung von Matt was also included in the dummy text… 😎

Previously Jung von Matt have poached creatives through:
– Trojan Recruitment
– Facebook Places

The Award Shelf

We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.

We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way…in ones pocket with their new Award Shelf iPhone app.

After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt! 😎

Want to create your own pocket award shelf? Get it from www.theawardshelf.com