LEGO Happy Holiplay

To create positive attention around the LEGO brand during December 2012, a global digital social campaign was created that challenged people to take their imagination with the well known LEGO bricks one step further and share the results via digital media.

The campaign was dubbed ‘Happy Holiplay’ and was run for three weeks. LEGO fans from 119 countries participated actively and uploaded pictures to the campaign website.

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