Meat Pack is the trendiest shoe store in Guatemala that is known for its edgy and irreverent style. For their new discount promotion they created Hijack, a GPS based tracking enhancement of their official Meat Pack smartphone app.
Every time a customer entered the official store of one of the brands sold at Meat Pack, the app would trigger a special promotional message that gave the customer a chance to earn a discount that started at 99% and then decreased by 1% every second. The countdown stopped when the customer reached the store. 😎
As a result more than 600 costumers were hijacked from the competitors and all discounted merchandise were sold in record time. For generating more word of mouth, the app also automatically posted the customers successful discount redemption on their Facebook profile.