Tag: Interactive Press Ads

Lexus NFC Enabled Print Ad

Brands like Mercedes Benz, Reporters Without Borders, Volkswagen etc have all been working hard to create clutter breaking and engaging print ads.

In this latest example of an interactive print ad, Wired magazine and Lexus have teamed up to create what they say is the first mass-produced print ad embedded with a NFC tag. The ad, which could be found in 500,000 subscriber copies of Wired’s April issue, allowed readers who have NFC enabled phones to access a demo of the Lexus GS 2013’s Enform App Suite simply by holding their phone up to the ad.

Air Bags in a Press Ad!

To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened. Upon impact, the tiny bag inflated, demonstrating in miniature what an airbag would do.

The ad appeared in influential Brazilian business magazine, Exame, and was surrounded by special packaging ensuring the airbag was not triggered by accident.

Print Ads That Really Speak

Print ads are hitting above their weight lately. Recently, you could test-drive a Volkswagen right inside a print ad, thanks to a special app. Now, QR codes are being used to get dictators talking in a set of print ads created by Publicis Brussels for the free-press advocacy group Reporters Without Borders (RWB).

In the ads for RWB you scan the QR code with your iPhone and then place the phone over the leader’s mouth. The mouth starts talking—but it turns out to be the voice of a journalist discussing media censorship in that particular country.

Currently there are Gaddafi, Ahmadinejad and Putin versions.

For more details visit the campaign micro site.

Test drive a Volkswagen inside a print ad

Volkswagen in Norway is offering what it claims is the world’s first test drive inside a print ad. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app (developed by Mobiento) that lets you “drive” a car on the road by hovering your iPhone over it.

You can test three different features of the vehicle—lane assist, adaptive lights and cruise control. Sure, it’s not quite as immersive as a real test drive, but it’s a nice idea executed well. All that’s missing is a mini Darth Vader to pop up and deliver the tagline. 🙂