The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency ‘Agency.V.’ have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.
The app lets you explore the vehicle and play with it’s features like opening the soft-top roof, rotating the car, checking the vehicle’s details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.
Why this is a useful AR showroom idea
This is a clean, practical use of augmented reality. It gives people a way to “handle” the car without needing a dealership visit. The experience stays focused on the things people actually want to try first. The roof open and close. The rotation. The color and rim changes. And it makes the moment shareable by design, so the showroom can travel through social networks.
A few fast answers before you act
What is the Volkswagen virtual Golf Cabriolet app?
An augmented reality car showroom app for iPad2, iPhone and Android that lets people explore and customize the Golf Cabriolet.
What can you do inside the app?
Open the soft-top roof, rotate the car, check details, change body colour, change rim styles, and take a photo with the virtual car to share socially.
Who created it with Volkswagen?
Paris based agency ‘Agency.V.’.
Where could people download it?
From the French iTunes Store for iPhone and iPad 2, and from the Android market for Android devices.
