Tag: Jung von Matt

Dortmund Concert Milk

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music.

German ad agency, Jung von Matt was given the challenge to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. So they enabled people to experience music as never before: with their sense of taste! Scientists have proven that classical music makes cows produce more milk, which is why they let cows listen to the music of selected artists from the new season.

The milk produced was sold in shops as ‘Dortmund Concert Milk’ and was offered in nine varieties. Each bottle contained further information about the DCH season.

More details at www.konzertmilch.de.

Trojan Art Director Recruiting

Jung von Matt is once again looking for talent and this time its Art Directors. Living up to their famed creative reputation, they have once again devised a cheeky little way of poaching talent from their competition. 😆

This time they have used “Trojan horses” i.e. 15 well-known photographers who show their work regularly to the best creative agencies in Germany. Their job ads were integrated into the portfolios of these well-known photographers as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover.

Draftfcb: In your face!

Draftfcb Germany is the latest ad agency to join the trend of tactically using social media for their recruitment purposes. In their case they managed to successfully use Facebook’s new profile design to viral their requirements to a large select advertising audience!

Jung Von Matt is another German ad agency, that has also successfully used Facebook for their recruitment needs.