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KLM Lost & Found Service

To help passengers find their lost items as soon as possible, KLM launched a dedicated Lost & Found team at Amsterdam Airport Schiphol. Then to illustrate how the Lost & Found team would go above and beyond for their passengers, they created a unique marketing stunt involving a search dog.

At the airport “Sherlock the dog” was used to locate the owner of lost items i.e. teddy bear found by the cabin crew to a laptop left in the lounge. The reactions of the passengers was then captured in a one and half minute viral video…

KLM Live High Five

On 28th of August, KLM connected hundreds of people in Amsterdam and New York via a live interactive video display. The display let people on the streets of the two cities come face to face with one another, just as the French railway (SNCF) had done with Lyon and Brussels in 2012.

However the KLM version had a contest built into it. The connected people were asked to High Five each other and for every successfully timed High Five, the participants got two tickets to New York or Amsterdam.

Disney’s Planes pre-screening on a KLM plane

On October 2, KLM gave 300 kids an experience of a lifetime. The lucky kids were invited to a spectacular pre-screening of the new Disney film Planes.

To make the event an unforgettable one, KLM held the pre-screening on an actual airplane and then used special effects to recreate the world of Planes in a live setting. This made it the world’s first movie experience in and around a plane.