Tag: Mini Cooper

Mini Salutes You #MiniNotNormal

In August I had written about how Coca-Cola Israel had successfully used technology to personalise billboards for people who drove by it.

Now as part of its ongoing Not Normal campaign, Mini decided to give Mini drivers in London a custom message by taking over 9 giant billboards along a fast-paced road in London for a two week period.

The messages were triggered by human spotters with iPads. Each message was sent with pictures of the make and model of the Mini it was pertaining to. As a result the campaign reached out to 1,941 Mini drivers in London.

The Thrill Bench

During the Geneva Motor Show 2012, Mini came up with a novel way to get people talking about their new Mini Countryman. A special vibrating bench was installed on the streets. Every time someone sat on the bench, a Mini would sneak up from behind and rev up the engine. The bench in turn would vibrate and get some great reactions…

Mini Photo Box

Mini has just launched an innovative electronic billboard in Berlin’s Kurfürstendamm shopping boulevard. The billboard is connected to a Photo Box (a booth) that captures the faces of Mini fans and blasts them onto a massive screen along with each participant’s favorite Mini model for a chance to win their preferred car!

Contestants have four colors and four models to choose from, including the Mini Hatch, Convertible, Clubman and Countryman. Fans from around the world can also join the fun through the Mini Facebook app, where you can snap a picture with your webcam wearing a pair of virtual headphones in your favorite Mini color.

Mini Recycling Poster

A ‘Mini’ has only the things it really needs. That means getting rid of the superfluous and keeping an eye on the essentials. Mini calls this ‘Minimalism’.

So the Draftfcb/Lowe Group in Zürich created over 20 posters (genuine, unique work of art) all over Switzerland that demonstrated the Mini art of omission in a very simple way.

Reality Gaming, the MINI Way

After their recent Facebook Places campaign, Jung von Matt is back with the Mini Getaway Stockholm 2010 campaign.

Their office in Sweden has created a reality game that challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman!

Check out the complete game rules in the app or at www.minigetawaystockholm.com.