Christmas is a time for love and affection, and what better way to to show it than with a hug?
So Nivea Crème and Leo Burnett Madrid unveiled the “Second Skin Project” – a technological development that not only helped bring a mother and son together just in time for the holidays, but also showed the importance of human touch.
With the help of nanotechnology experts they used a fabric that simulated human skin and at the same time transmitted the sense of touch over a long distance. Then they got Laura and Pablo to test the product. The results…