Tag: new zealand

Living Memories

Each week in New Zealand, five families are told the devastating news that someone they love, is someone they will never see again. Their families don’t just lose a loved one. They lose everything that person could have become.

So as part of National Road Safety Week, Brake (a road safety charity) partnered with ad agency Y&R New Zealand to create a highly emotional and impactful campaign encouraging New Zealanders to think about the potential life-long cost of their decisions on the road.

Five families from around the country volunteered to be part of the project. Each family worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child would look like today if he/she was still alive.

For more visit www.livingmemories.org.nz.

The Bottled Walkman

To promote Sony’s NWZ-W270 MP3 waterproof walkman, DraftFCB Auckland packaged it inside bottles full of water. The bottles were then put in special vending machines at pools and gyms across New Zealand.

The packaging innovation gave Sony a unique way to display their product and instantly demonstrate its benefits to the target audience.

Burger King Anti-pre-roll pre-roll

Pre-rolls on YouTube are considered as one of the most annoying things on the internet. Its a fact that even Burger King acknowledges, even though they profit enormously from them.

So for their campaign in New Zealand they decided to take a slightly different approach. They created 64 videos that made fun of the annoying pre-rolls and then tailored it to the video that was about to be watched.

Secret Diary of a Call Girl

To launch the British television drama Secret Diary of a Call Girl in New Zealand, agency DraftFCB had an ‘actress’ engage in call girl like behavior in a house window opposite a top radio station for three successive nights.

As expected the girl’s behavior caught the eye of the local DJ and he wasted no time in broadcasting his observations to the world. Other DJ’s nationwide also picked up on the story and talked about it for 72 hours. Then on the final night with public interest at its peak the ‘actress’ closed the blinds to unveil the message. 🙂

The countless listeners during this period generated thousands of Tweets and Facebook posts, helping make the premiere of Secret Diary of a Call Girl the most talked about premiere of the year.

Lynx “Sexy Rugby Rules”

The Rugby World Cup is currently underway in New Zealand and there is no better time than now for Lynx to do what they do best in their advertising – flaunt honeys. With over 600,000 views in it’s first week, you can tell there are a lot of people learning the rules of rugby! No need for a real explanation here… 😉

Marmite ‘Brings home the Kiwis’

Sanitarium Marmite is a Kiwi staple and a national icon of 100 years. Today, one in five Kiwis live abroad. Many of these 600,000 Kiwis miss their Marmite, as it’s hard to get overseas.

So to commemorate its 100th year in New Zealand, Ogilvy Auckland launched a contest which reunited long-lost Kiwis with their homeland and everything they love about it, including Marmite.

All the interested candidates had to do was to tell the Marmite judges what makes them or their loved ones, a deserving candidate to avail one of the 100 one-way free air ticket from anywhere in the globe.

Nice, but its clearly inspired by ‘Bring home the Argentinians‘ campaign run by JWT Argentina in 2009. 😉

Yellow Chocolate

The Yellow Pages Yellow Chocolate campaign in New Zealand has been recognised with a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010.

The campaign began in August 2009 with a call for video entries for a mysterious quest of ambition. 28 year old surfer and actor Josh Winger was chosen to design, market and distribute a chocolate bar that tastes like the colour yellow, and to use only companies listed in the Yellow books, both online and mobile, in the process.

So Josh proved Yellow can help an ordinary bloke get an extraordinary job done. His was the fastest selling chocolate bar in New Zealand in ten years. People were paying $2 for what was actually a piece of direct marketing. Supermarkets were sold out and the bars were traded online for up to $320. There were 80,000 followers online, 16,000 Facebook fans, 800 Twitter followers. It was the most talked-about campaign in New Zealand with 61% recall and 27% of people talking about it in everyday conversations. Online usage grew by 9%.

Road Safety: Bleeding Billboard

An impressive device was concocted by Colenso BBDO to demonstrate to drivers that vigilance is needed when it rains. The special billboards were installed on the roadsides in Papakura District, New Zealand.

When it began to rain these billboards started bleeding profusely.

Bleeding BillboardBleeding Billboard

A fairly violent but successful approach to drive home the message…”Rain changes everything. Adjust speed to conditions on the road”.

The device can be seen more closely in the video here:

1000 mobile phones. 2000 texts. One song.

To create a viral video these days, you need to do something great and unique. Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture.

This was done using 1000 phones and 53 different ringtone alerts, synchronized to recreate the classical piece.

If you like the resulting tune, you can download it to your computer, as well as the 53 ringtones used to create it, from the Vodafone NZ site.