User Generated Orange Juice

Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.

A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of “User Generated Orange Juice (UGOJ)”. The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.

The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!