Tag: paris

The Sound of Amnesty

This year charity and human rights organization Amnesty International France has turned its signatures petition drive at www.marathondessignatures.com into a musical ‘hymn to freedom’ with Paris based agency La Chose.

The campaign was like any other petition drive, but with a slight difference. Every digital signature received released the next note of an exclusively written song called the Sound Of Amnesty. To push the boundaries, they even got music recognition service Shazam to promote their petition in their smartphone app.

When the Shazam app did not recognize a song, the usual error message along with a special message “Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate” was displayed. As a result 150,000 signatures were collected, a 500% increase from the previous year! The song was also made into a CD and sent to Amnesty’s targeted authorities.

Volkswagen virtual Golf Cabriolet app

The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency ‘Agency.V.’ have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.

The app lets you explore the vehicle and play with it’s features like opening the soft-top roof, rotating the car, checking the vehicle’s details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.

iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.

Google Maps Racing Advergame

Mini France has managed to successfully offer a virtual Mini experience with the help of a Social / Google Maps mash-up advergame called “Mini Maps”.

With DDB Paris and Unit9 they created a Facebook app that lets you customize a virtual Mini and then challenge Facebook friends to time trials around the world through Google Maps. In the challenge you are racing your friends over satellite images of your favorite locations around the world!

AIDES – A Life

AIDES is the first association in the fight against AIDS in France and Europe. For more than 25 years AIDES has been fighting the social injustice exposed by the AIDS epidemic: fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients.

AIDES also constantly acts in the field of prevention as seen in the below ad created by TBWA Paris.

Flashback Book Facebook App

Bouygues Télécom asked ad agency DDB Paris to come up with an idea to launch their facebook platform. They wanted DDB to create something that would go beyond using just profile pictures in a funny way, or pranking friends with small jokes.

So DDB decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So they created an app that could change that, and keep facebook, in a book.

Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. One could also chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be ones birthday, wedding, or from the very beginning of your profile.

After only two days they received 15000 fans and the limited edition of 1000 books were gone in only an hour.

Coca Cola Velcro Posters

Coca Cola Velcro bus stand

Here is another cool innovation at the bus shelters…Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.

The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.

The campaign was created by an ad agency called Marcel in Paris, France.