Tag: Peugeot

The first campaigns on Pinterest

Pinterest is one of the most talked about and fastest growing social networks of 2012. What makes this social site different from the others is its pinboard-styled social photo sharing feature that allows users to create and manage theme-based image collections.

Since its still very new, a lot of major brands out there don’t know what to make of it. However, a couple have already found creative ways to exploit the potential of the new social media destination…

Women’s Inspiration Day by Kotex

In Israel, Kotex found 50 inspiring women and looked at what they were pinning on Pinterest. These women were then sent virtual gifts. If they re-pinned it, Kotex would send a real gift via mail. Smoyz, the agency behind the effort, claims nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram…

Puzzle by Peugeot Panama

Peugeot’s Panama unit ran a contest that awarded fans who completed their Pinterest puzzle. The brand’s Pinterest profile featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama’s website.

Color Me Inspired by Guess

Guess challenged its fans to create boards based on four spring colors: Noir Teal, Hot House Orange, Red Hot Overdue and New Plum Light. The participants were asked to title their boards as “Guess My Color Inspiration” and pin at least five images (each tagged with #GUESScolor) in them. Four winners were then chosen by fashion bloggers Kristina Bazan of Kayture, Michelle Koesnadi of Glisters and Blisters, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That.

Pinterest Lottery by British Midland International

British airline “bmi” launched a game of chance to engages its fans. With “Pinterest Lottery“, bmi encouraged fans to re-pin upto six images of its seven travel destinations Beirut, Dublin, Marrakech, Moscow, Nice, London and Edinburgh. At the end of each week, the company choose a number at random and the users who had re-pinned the image with that number would qualify for a chance to win a free return flight.

Take The Car Challenge

Here is an interesting take on those famous old “Touch The Car” endurance competitions of the days gone bye…Peugeot launched the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice.

After connecting with Facebook, users could choose a car, then click-and-hold down the mouse for as long as they possibly could. Every time someone joined the competition, their profile pic would appear on the car in real time, so users could actually see their competitors in the challenge. While all this was going on for hours on end, the website spat out over 9,000 words of pure sales information to help brainwash contestants into wanting the car! 😆

Air Bags in a Press Ad!

To advertise the safety benefits of the new Peugeot 408, Brazilian agency Loducca placed a mini airbag inside a print ad, inviting readers to hit a spot in the ad and see what happened. Upon impact, the tiny bag inflated, demonstrating in miniature what an airbag would do.

The ad appeared in influential Brazilian business magazine, Exame, and was surrounded by special packaging ensuring the airbag was not triggered by accident.