To help tackle the stress of Christmas present-buying, eBay with the help of American technology firm Lightwave, opened a pop-up store in central London that aimed to inspire shoppers to reconnect with the emotional spirit of giving. By using intelligent bio-analytic technology and facial coding, eBay recorded which products provoked the strongest feelings of giving. Then through personalised emotion reports they suggested the gift that stirred the most feeling.
Last month in London, Kelloggs setup a pop up store where passers-by who walked in could try the low calorie snacks and then post a review on Twitter. ‘Special K girls’ in red dresses who manned the store, checked each customer’s tweet before handing over a packet of Special K Cracker crisps.
Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. So to help change that trend, Danish chocolate maker Anthon Berg opened “The Generous Store”.
For one day only the pop-up store became the world’s first chocolate shop where people couldn’t pay with cash or card! Instead the store provided iPads where people could login to Facebook and post their promise of a generous deed to a friend or loved one…
Now thats what I call an innovative way of spreading positive brand messaging through people’s Facebook network. 😎
GoldRun and Young & Rubicam have created the world’s first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
