Traffic lights can be very dangerous for pedestrians, especially for those who don’t like to wait for the light to change. So the Smart team from Mercedes-Benz created “The Dancing Traffic Light” where a person’s dance moves were brought to a traffic light in real time. As a result 81% more people stopped at that red light.
Parking in the city isn’t fun. So BBDO Germany turned a regular test drive for the Smart into an interactive parking game based on the age-old game of musical chairs.
During the game an iPhone app was used to play music and direct players around central Berlin. When the music stopped the players had to immedietly find a parking spot. The last team to park and verify their location via a photo upload was eliminated.
The competition was run at the Berlin Smart center, where 8 teams battled each other to become Berlin’s first parKING’s. The result…
At the Frankfurt Motor Show (IAA) in 2011, Daimler promoted its third generation ‘Smart for Two’ electric drive car with a special interactive game event. Berlin based agency, Proximity BBDO designed a special game called eBall that demonstrated the joy of driving a highly responsive Smart car.
Visitors were invited to sign up with their driver’s license, and then given instructions on forward and reverse before engaging in a live duel of Ping Pong that used laser measurement technology to keep track of the game.
