The winning idea of the Volkswagen fun theory award was submitted by Kevin Richardson, USA.
Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
After their recent Facebook Places campaign, Jung von Matt is back with the Mini Getaway Stockholm 2010 campaign.
Their office in Sweden has created a reality game that challenges you to do the impossible: stay at least 50 metres away from everybody else in Stockholm city between October 31st and November 7th 2010. If you succeed, you win the new MINI Countryman!
Check out the complete game rules in the app or at www.minigetawaystockholm.com.
Making navigation social is the new big idea by Swedish agency FarFar for Nokia…
