Wunderman Buenos Aires is back with another twitter campaign. This time they have leveraged twitter to create a live infographic for every game played in the Copa America Argentina 2011, the most important football championship in South America.
The official microsite aggregated every tweet about every game, and compiled them into an interactive infographic style interface where one could explore the social interaction through every minute of the match!
Wunderman Buenos Aires was given the task to launch the new Nokia N8 smart phone. So they created a twitter based activation campaign called #The8N8.
To start with, Nokia enlisted top celebrities to help tweet various questions, clues and features of the phone. Users had to then find these clues, follow the celebrity and respond to those tweets correctly in the fastest time in order to earn the celebrity follow back. The first 8 people to get 8 celebrities to follow them back won the new Nokia N8.
The campaign was successful as Nokia was able to reach 300,000 Twitter users. They also managed to increase their fan base on Twitter and Facebook by over 100%!
Twitter is only just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success.
The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive it for 5 straight days, tweeting about his experience. Now, that’s nothing new, but they managed to twist that strategy a little by getting some of the most famous TV stars to jump in the car and tweet mini interviews while being driven around in the new car. And after just 5 days, the campaign had reached over 200,000 people, that’s 50% of all twitter users in Argentina!
