Jeep Poland launched Jeep-in, a geo location game, which turned Poland into a big treasure map. To play it people had to go off-road. Every player received a map with the exact location of the awards. To win one had to find the point, go there and Jeep-in (check-in). The awards were put in the most remote and hard to get places in Poland. The player who at the end had the highest number of points won a Jeep Grand Cherokee.
At CES 2012, Samsung unveils a “transparent” window screen called Samsung Smart Window. The effect feels instantly familiar. It brings the Minority Report interface fantasy straight into the real world.
Samsung Smart Window frames the display as a surface you can look through and look at. A transparent screen that turns the idea of a “window” into an interface.
Samsung positions the Smart Window as moving toward mass production, with availability expected soon.
What is Samsung Smart Window?
A transparent display concept unveiled by Samsung at CES, positioned as a window-like screen.
What does it evoke culturally?
A Minority Report style interface experience, where the screen feels like a transparent surface in the real world.
Where is it introduced?
At CES, the consumer technology trade show.
What is the key value of the concept?
It makes the display feel less like a device and more like an architectural surface.
What is the stated next step?
Movement toward mass production and near-term availability.
Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
