Category: Instore

Happy Goggles

Today’s generation of kids are growing up in a world where smartphones and tablets are a part of their everday lifes. So to celebrate the 30th anniversary of the Happy Meal, McDonald’s in Sweden decided to move with the times. This however did not require them to make radical changes. With a bit of ripping, folding and sliding they created the Happy Goggles – a unique VR viewer made from an ordinary Happy Meal box.

The limited edition Happy Goggles will be available from March 5th along with a virtual reality skiing game called “Slope Stars” [Download Link]. The game has been endorsed by the Swedish National Ski Team and provides a 360° ski experience, allowing the kids to open doors to a world of fantasy and fun, while learning how to stay safe on the ski slopes.

Inspiration Corridor

One of the biggest problems brick-and-mortar retailers face these days is that many consumers prefer the convenience of shopping online. So Klépierre, a European specialist in shopping center properties, decided to give customers a unique and personal window shopping experience that simultaneously advertised multiple brands available in its shopping center.

To enable this, body scanning technology was used to identify the customer and generate a selection of recommended products based on real-time inventory. The curated selection was then displayed on the walls around and the customer could simply tap the items to add them to their personal shopping list. In the end, the selections were synced with the Klépierre mobile app, which then geo-located the products within the mall.

Norwegian Red Cab

Norwegian Airlines created an interactive experience that enabled visitors in an Oslo shopping mall to control a New York City taxi in real-time. A special tour guide in the taxi also helped the interested visitors discover New York City while creating awareness around Norwegian Airlines direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco, and Bangkok.