Category: Live Communication

Daffy’s Virtual Peep Show in Times Square

Daffy’s, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.

So in a lewd throwback to Times Square’s rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show…

Hologram Christmas Surprise

On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. 😎 Mariah then reformed to lead all five countries in a rendition of the traditional carol “Silent Night”, then finishing with the all-time favorite “All I want for Christmas is You”.

The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.

During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.

Navarro Correas “Wine Art Project”

Argentinian wine brand Navarro Correas created a 13×8.2 meters structure in Bogota, Colombia that consisted of 1000 acrylic cells and an automated robotic mechanism that filled each cell with 6 different shades of wine.

People could activate the robotic mechanism by sending a text message with the acrylic cell number they wanted filled. At the end 1000 text messages recreated Van Gogh’s self portrait. A masterpiece created with Navarro Correas own masterpiece wines…

Give-A-Toy Store

One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.

Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.

The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).

Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).

Mickey Mouse brings Disney magic to NYC

Happy Birthday, Mickey Mouse! Walt Disney’s beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.

Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.

This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.

ASICS “Run With Ryan Hall”

ASICS aims to become the number one brand for sports enthusiast in America. While being one of the sponsors at this years ING New York City Marathon, they developed a 60-foot video wall to bring up the level of physical interaction with their brand.

With the help of their agency Vitro the interactive wall was installed at the Columbus Circle subway station. The messaging displayed on the video wall challenged passersby to race against Ryan Hall, U.S marathon runner…

Another great example of a video wall installation is the Adobe Creative Suite CS3 launch at the Virgin Megastore in Union Square, New York.

National Geographic “Live Augmented Reality”

Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.

The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.

Sometime last year Lynx had also done a similar activity with their Fallen Angels in London’s Victoria station…

Cadbury “Keep Our Team Pumped”

Training for the Olympics is tough and so Cadbury has come up with its loudest campaign to date…Keep Our Team Pumped. Here the supporters of the Great Britain Olympics team can sing a series of motivational iconic power anthems to keep their team motivated during their long, hard training sessions before the big event in 2012.

Cadbury will release six tracks (two seen below) over the next seven months and will culminate with a finale in March 2012, which will feature a medley of the six songs created by the British public and a performance to the athletes of Team GB in London.

The Final Countdown

Simply the Best

The integrated campaign involves recruiting singers through social media, followed by a TV Campaign airing on 3rd October and running for 6 weeks. There will also be radio partnerships, events and digital media with extra support on-pack and in-store, rallying the British public to keep singing.

To follow it all visit www.keepourteampumped.com.

Nike Jordan Melo Water Projection

I have seen tons of really cool projection mapping events in the last year or so. In fact I even have a small collection of the noteworthy ones at my YouTube Channel.

In this latest example, Nike has tried to do something different with projection mapping for their new Jordan Melo M8 shoe. They have created the entire projection on water fountains, which complement the movement and desired effects to create something pretty special for the eyes…

The Volkswagen Beetle. Juiced Up.

Volkswagen has made their biggest ever re-vamp of their classic Volkswagen Beetle. With the help of their agency Red Urban, they launched the new VW Beetle through a series of standard billboards, bus shelters and just about every other traditional print-based media property that they could buy. So whats the big deal about that? Well, the twist was that every ad was an Augmented Reality marker that unlocked a 3D experience to the users who downloaded and pointed the custom VW Juiced Up app at the various ads.