Category: Live Communication

XS4ALL Tonga Time

In the Netherlands it is not so easy to switch from one Internet provider to another. It’s often a time-consuming business. This is the reason why a lot of people prefer not to switch.

Internet provider XS4ALL is changing all that by using the idea ‘Tonga: Where Time Begins’ in their new advertising campaign to let the Dutch internet users know that they can have their connection in one day i.e. if they order their connection at 11am Tonga time, then they can have it installed before it is 11am Netherlands time on the same day.

To make this promise tangible, Ogilvy Amsterdam erected a billboard on the Tonga post office. Tonga is an island in the Pacific Ocean where the local time is 11 hours ahead of the Netherlands. Alongside the billboard, a clock was placed showing the local time in Tonga.

Trojan Art Director Recruiting

Jung von Matt is once again looking for talent and this time its Art Directors. Living up to their famed creative reputation, they have once again devised a cheeky little way of poaching talent from their competition. 😆

This time they have used “Trojan horses” i.e. 15 well-known photographers who show their work regularly to the best creative agencies in Germany. Their job ads were integrated into the portfolios of these well-known photographers as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover.

Europcar Crush Hour

Ogilvy Paris was entrusted to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you rent cars instead of buying them. So, they devised a wicked prank in which they towed away unsuspecting people’s cars, while replacing them with crushed cube cars, and a number to call for help. 😆 The phone number given was of a local radio station that was broadcasting live to everyone in Paris!

My wife smashed my TV

A lot of women live with straight couch potatoe men. The kind of men, who turn the TV on, the moment they get home. So…LG decided to pick 5 desperate housewives and make their dream come true. How? By smashing their husband’s TV in front of them!

The desperate husband’s reaction were recorded with candid cameras that were installed in the house while they were away at work. The videos were then made into 5 viral which ended up having over 200,000 views on Flix (Israel’s leading video host).

A Glass of Water

A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota’s zero-emission vision.

So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.

According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.

The mystery of the escaping shopping carts

Saatchi & Saatchi Milan, in support of Carrefour Italy’s project to launch 106 new Carrefour Markets in Lazio developed a truly integrated campaign. The campaign stemmed from the new international positioning of the Carrefour brand, “Positive every day”.

A communication project was developed that, for the first time for an Italian retailer, involved use of various media both synergistically and simultaneously. The supporting creative idea around which the project was articulated was the “appeal of value for money” that no one is able to resist, starting from the supermarket own protagonists: the shopping carts.

adiVerse Virtual Footwear Wall

The future of instore displays is here. With this example you will see how todays instore displays are evolving to meet our online experiences.

Adidas has created an in-store digital experience that showcases over 8,000 Adidas shoes. The technology can be easily deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city.

The experience is defined by a large footwear wall, made of multiple LCD touch screens that use facial recognition to detect a customers gender on approach to the wall. The adiVerse virtual footwear wall then customizes the product experience for that gender, and helps guide them to the perfect shoe. Alternatively it let’s them browse the entire range of products, with each shoe rendered in real-time 3D.

The most popular products in the range get the full content play i.e. videos, game stats, product specs and even twitter feeds. In the end customers can add their selected product into a virtual cart, and check out via an iPad that the store sales staff would have.

Ringtowns

Claro is one of the leading telecommunications companies in Guatemala and it faces a constant struggle to combat negative perceptions of their network coverage. So Ogilvy Guatemala created a campaign to counter these perceptions and communicate the wide coverage of Claro by involving consumers through their cellphones.

Imitating the sound of the traditional ringtones they communicated the names of towns and remote communities in the country. The campaign “Ringtowns” was based on local realities in Guatemala to create a strong sense of identity and pride, while communicating the wide coverage of Claro in an innovative manner.

Over 32 “Ringtowns” were downloadable from the Claro website or by text message, thus making each call into an advertisement for Claro.