In a first of it’s kind undertaking, we are seeing Coca Cola using social media marketing and a travel campaign to tap into regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their entire quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions.
Currently their is a contest in progress to shortlist the brand ambassadors whose mission will be to find happiness in the 206 different countries that sell Coca-Cola products across the world.
The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. Their duty will be to engage with local denizens and uncover what makes them happy. After which they are to share their experiences online, and complete tasks in each country as determined by online voters.
No longer the stuff of science fiction, augmented reality (AR) is fast catching on with forward-thinking brands.
This growing trend has led brands to conjure up useful ways to integrate AR within their campaigns, with mobile playing a very big part.
Augmented reality (AR) is the process of superimposing digital information or objects onto real-time video streams in order to create the illusion that they are part of the physical scene.
The latest AR application being Nestle’s Chocopic cereal box being turned into a 3D game console for the film ‘Arthur and the Revenge of Maltazard’. The film and the cereal box will roll out across Europe, starting in France next month.
The game itself is fairly simple – a variation of the hand-held maze games requiring the player to manoeuver ballbearings in to a hole. Achieving that has a rather spectacular effect in the AR version, as shown off in this video released below.
Still for many, AR remains little more than a gimmick, but the campaigns shared in the below links show it can be much more. Here is a top 10 list from Revolution Magazine:
Actor Drew Carey says he’ll donate $1 million towards cancer research for the Twitter address @drew from blogger Drew Olanoff if he gets the same amount of followers @DrewFromTV by midnight on December 31.
Of course, if he doesn’t reach a million followers, the donation will be prorated: If there are 500,000 followers when the clock strikes midnight, then $500,000 will be given to LiveStrong.
“There are obviously going to be skeptics, but Drew Carey is new to Twitter. Celebrities can get followers; Ashton Kutcher has 3 million,” Olanoff told CNN. “What he’s saying is, ‘Follow me; you’re worth a dollar, and it’s going to LiveStrong.’ ”
Update: 16 Oct 2009
Drew Olanoff has built a website, located at milliondollardrew.com, to promote the campaign. Visually, it’s somewhat similar to the old Million Dollar Homepage, only instead of tiny pixelated images, it consists of Twitter images.
England’s clash with Ukraine was watched by half a million internet users!! This was a pioneering broadcast and a great success. The clash has become one of the most successful live pay-to-view internet events known…
Lufthansa has set up a new service named MySkyStatus that automatically posts the current position of your flight to Twitter or Facebook so your friends can follow your travels (and your friends living in those cities can look up!)
If you’ve always reckoned you have an evil twin somewhere else in the world or that you were separated at birth but no one’s got round to telling you, Coke Zero’s ‘worldwide social networking experiment’ could help.
Coke Zero has created a Facebook app called the ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.
The app encourages people to upload a photo of themselves to a database, Coke then analyses the characteristics and attempts to find the nearest match from other uploaded images.
The idea behind the campaign is: ‘If Coke Zero has the taste of Coke…is it possible that someone out there has your face?’.