People all over the world are obsessed with taking selfies. So the Australian government launched the “Giga Selfie campaign” to help tourists take bigger and better selfies that included the environments around them.
The campaign targeted Japanese tourists, who reportedly made up Australia’s sixth largest market for tourists (over 320,000 visitors). To take a Giga Selfie, tourists needed to look out for the designated selfie spots and capture a shot to send back home.
By hijacking Siri, Toyota in Sweden has found a new way to get people to turn off their phones in the car and stop texting.
With the help of Saatchi & Saatchi they created a unique radio ad that interacted with the phone without human intervention. Of course relying on the fact that the iPhone was plugged in, charging and would wake up to the voice command “Hey Siri”. So, even if the driver wasn’t paying attention, their phone was. 😎
Click here to watch the video on AdsSpot website.
Two separate ads ran during rush hour – one for Apple’s Siri and the other for Google Android with “OK Google”.
When you picture a virtual reality (VR) headset, you probably think of something really high-tech and far too expensive to be practical. Apparently, the guys at Google thought the same thing. So last year they launched Google Cardboard, a cardboard cutout that turned Android phones into a neat virtual reality headset.
Since people tend to throw away the cardboard packging of their sunglasses. Oakley decided to integrate Google Cardboard into their packaging and give customers a unique 360 degree view of various extreme sports – surfing, skiing, mountain biking, skateboarding and sky diving.
