When “share” is built into the can
With summer coming up and an ice cold soda in your hand, people around you are bound to hope that you will share the soda with them. The normal way of doing so would be to sip from the same opening.
Now in an attempt to create another way of sharing happiness, Coca-Cola teamed up with Ogilvy in Singapore and France to create a shareable can of Coke that splits into two and creates two half pints. The results.
The packaging hack: one can becomes two
The can does not just contain the drink. It choreographs the moment. Split it. Hand one half over. The product becomes the gesture.
Why it changes the social moment
The post nails the truth. People want a sip. This design turns that awkward micro-negotiation into a simple ritual that feels natural in the moment.
The job it solves
Create another way of sharing happiness in summer, without two people sipping from the same opening.
Borrow this move
- If the behavior matters, build it into the object, not only the message.
- Design for the real scenario, then remove friction inside that moment.
- Create a repeatable ritual. The best ones travel without explanation.
A few fast answers before you act
What is the “sharing can” concept?
A Coke can engineered to split into two drinkable halves, creating two half pints from one can.
Who was involved?
Coca-Cola teamed up with Ogilvy, with Singapore and France referenced in the original post text.
What moment does it target?
The everyday situation where someone has a cold drink and others around them hope they will share it.
What is the core creative move?
Turning “sharing happiness” into a physical product feature rather than a line of copy.