Hidden Pizza

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is.

The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way they would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which would be supported by print, radio and online executions.

More details can be found at: www.hiddenpizza.com.au

Crying Invoice

USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. There mission was to build awareness among freelancers and make them sign up at ikki.be.

What they learnt was that one of freelancers biggest concerns is to get their money on time. Which they usually don’t. But from now on any freelancer will be able to recall the accounts department of their late payment. With a little smile!

The Cup Size Choir

In this holiday video from London ad agency Karmarama, Canada’s premier lingerie maker La Senza presents a novel Christmas choir. Women in their underwear lying on a puffy piano each singing the musical note represented by their bra size, from A to G.

You also get to “use your keyboard to play the girls” over at www.cupsizechoir.com/?k=1.