Category: Power of Online

Orange Instagallery

Here is the latest campaign to break on Instagram. Orange in France launched a new hi-speed network and created an ‘Instagallery’ to promote it.

With the help of Cake Paris, Orange targeted influential instagramers by pulling their photos into a staged photo exhibition in Los Angeles. Then they created short films with awkward comments made on the photos by people walking through the gallery. The short films were then sent to the influential instagramers who then shared it with their followers and in turn created free buzz for Orange France.

Love in the end

Lacta a leading chocolate brand in Greece has been creating innovative film content since 2009 around its strategy of being a symbol for the sweetness of love. For the latest installment Lacta invited fans to submit their stories of unfulfilled love, with the promise to give them the happy end they never had i.e. on the cinema screen.

Finally three stories formed the basis of a film screenplay, entitled “Love in the end”, that was released on Valentine’s Day 2013. A transmedia campaign promoted the film and it became a big hit with audiences in Greece. 17% of the Greek Internet Population saw the online teasers, resulting in 700.000 views and hundreds of rave comments. Anticipation for the film’s release was also very high and evident through the increase of Lacta’s Facebook fans by 100.000. This made it’s Facebook page the biggest for any brand in Greece, with 650.000 fans.

The film also had the biggest opening night for any Greek movie in the last 5 years, with more than 75% of the all movie tickets being sold for it.

Here are the past film based campaigns:
2010 – Love in action
2009 – Love at first site

Chrome Super Sync Sports

Google has recently released their latest Chrome Experiment called ‘Super Sync Sports’ which allows players to convert their mobile phones and tablets into a remote control for their desktop browser.

To give it a spin visit www.chrome.com/supersyncsports/, choose a game i.e. running, swimming or cycling and then follow the instructions to sync your mobile phone. Once the sync is complete you can then play your way to victory, while the game plays out on your desktop.

What will be interesting to see is how this type of interaction and technology is finally leveraged. The game currently utilises HTML5 features like WebSockets, Canvas and CSS3.