Viajes Galeon, a Colombian travel agency along with Y&R Colombia created a first of its kind poker game where players bet their twitter followers instead of money!
5 of the best Twitterers of Colombia were invited to the game, that was streamed live to their followers via Twit-cams. As a result more than 27000 people played together on a single table and Viajes Galeón that had no social media presence before this, got big kick start via Twitter.
‘Your Music School‘ is a school for vocal education in Hamburg. To generate more applicants for the school’s vocal coaching courses ad agency Red Rabbit Hamburg developed a website that could be navigated by using one’s own voice. The eight menu items on the navigation were arranged on a scale. By singing the appropriate notes one could directly hit the desired menu item. 😎
As a result, the website increased applications to the vocal coaching courses by almost 30%.
You open a Facebook photo gallery called Amarok FlipDrive, click the first image, and keep the right arrow button pressed. The photos flip fast enough to feel like a running movie. A flipbook, built out of a Facebook album.
In April, Mercedes Smart in Argentina created the first of its kind Tweet Commercial using its Twitter stream. Now Volkswagen Amarok in Turkey has created the Facebook alternative.
The Volkswagen Amarok is positioned as an ultimate all terrain vehicle. It can go everywhere. From the city to sand to water. With some creativity from McCann Erickson Istanbul, it can even go on Facebook.
201 images that follow each other in sequence are uploaded to the Amarok FlipDrive Facebook photo gallery. Opening the first photo and keeping the right arrow button pressed makes the photos flip by fast and gives the effect of a running movie.
The flipbook experience is very jerky the first time, but once all the photos are cached, it plays as seen in the video below.
What is the Volkswagen Facebook Flipbook?
A Facebook photo gallery that behaves like a flipbook animation when you hold the right arrow key to move quickly through sequential images.
How many images are used?
201 images, uploaded in sequence.
What do you actually do as a user?
Open the first photo in the album and keep the right arrow button pressed to “play” the sequence.
Why does it feel jerky at first?
Because the images are not yet cached. Once cached, playback becomes smoother.
What is the broader pattern?
Using native platform mechanics. Streams, galleries, navigation keys. As the “media” layer for a social commercial.
