Category: Power of Online

Diesel’s Real Life “Likes”

People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the “Like Button” is clicked 3 billion times a day.

So agency Fullsix Madrid decided to give people the chance to like their favorite Diesel outfits in the real world. All customers had to do was go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, “Like” the product by scanning a QR code which would post on their Facebook wall. Easy!

At the moment this is being tried out in Diesel stores in Madrid, Spain. If successful it may well be rolled out across Europe.

Miami Ad School

This year Miami Ad School has produced some great conceptual projects from their current students. Here are a couple that caught my eye…

McDonalds Burger Roulette App

This student concept has been designed for McDonald’s and is a Facebook app that offers to help find the perfect burger for your mouth…

UNICEF Donate A Word

This student concept has been designed to create a new way to donate money for child education by utilizing the spelling feature inside Google Chrome to trigger donation prompts…

Heineken Invite

This student concept uses a social media connected bottle opener that invites friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken…

The Great Banner Sale

GRAACC is a Brazilian hospital that offers free treatment for children with cancer.

Over the last few years GRAACC has used a number of innovative approaches to raising funds. This year with Ogilvy Brazil they undertook the great banner sale. Rather than simply asking people for money, they asked companies to donate banner space on their web sites. Then instead of using the banner space to promote the hospital, they sold the space to other companies and individuals.

And if you’re interested in GRAACC’s campaign for 2010, that was rather different too. They asked people to donate their whole website to the charity…