The breathalyser test is the most commonly used method for alcohol testing. Since the test is extremely invasive, Castrol decided to merge the breathalyser that everybody hates, with the vuvuzela that everybody loves, and created the Castrol Vuvu Lyza.
For the first time ever South African drivers could use their vuvuzelas to enjoy the game and arrive home safely after it.
Romania has a large population of elderly people from which 40% are living alone. Using this insight, Vodafone and McCann Erickson Bucharest decided to spin a marketing campaign around two Romanian widows who were still in a habit of cooking enough food for a full family dinner.
Using social media, the campaign invited students desperate for a home-cooked meals, to join the ‘Sunday Grannies’ for food. As a result, the grannies’ Facebook page got nearly half-a-million likes, they were covered on the evening news, they got a TV show, were visited by Romanian celebrities, and they started a new trend. Vodafone who used their product to address such a problematic social issue, saw a 78% increase in 4G smart phone sales.
Each week in New Zealand, five families are told the devastating news that someone they love, is someone they will never see again. Their families don’t just lose a loved one. They lose everything that person could have become.
So as part of National Road Safety Week, Brake (a road safety charity) partnered with ad agency Y&R New Zealand to create a highly emotional and impactful campaign encouraging New Zealanders to think about the potential life-long cost of their decisions on the road.
Five families from around the country volunteered to be part of the project. Each family worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child would look like today if he/she was still alive.
For more visit www.livingmemories.org.nz.
