With the new Samsung Note 10.1, caricature artists can now go digital. To highlight this feature and also raise awareness about the tablet, Samsung put a real caricature artist digitally into their billboard and then had him draw live caricatures of passers-by. The finished drawings were then put on the Samsung Portugal Facebook page.
You are flipping through Sports Illustrated and a Lexus ES print ad starts behaving like a screen. The car appears to change color, its headlights flare on, the interior reveals itself, and the whole moment syncs to music.
On a number of occasions I have featured examples of brands creating interactive print ads. In this latest example, the new Lexus 2013 ES is seen changing colors, turning on its headlights and exposing its interiors while music plays in this interactive print ad for the Oct. 15 Sports Illustrated issue.
The trick is not that the magazine suddenly has electronics inside it. The page becomes a physical overlay, and the motion comes from a second screen underneath it. Place the ad over an iPad while the matching Lexus ES video plays, and the printed ink acts like a mask that makes the animation feel like it is happening on the paper itself.
Definition-tightening: an interactive print ad is a print execution that becomes dynamic when paired with a second screen, using the page as the interface and the tablet as the light and motion source.
In premium automotive marketing and magazine environments, this approach keeps the experience on the page while still delivering the “wow” of moving imagery.
Most interactive print ideas send you away from the page via QR codes, short links, or app installs. This one does the opposite. It pulls the digital layer into the print moment, so the reward arrives immediately and visually, without asking the viewer to leave the ad context.
This is not primarily a spec demo. It is a perception demo. The ES positioning is “advanced technology elevated by style”, and the format reinforces that promise by making a traditionally static medium feel newly technical. The ad itself becomes proof of the claim.
The print page is placed over an iPad while a synced video plays underneath. The page acts as a mask, so the animation appears to live on the paper.
No. The motion, light, and sound come from the tablet. The magazine page provides the physical overlay and the illusion of print moving.
The payoff is immediate and stays on the page. QR flows add steps and send the viewer away, which increases drop-off.
The medium becomes the message. The execution demonstrates “technology plus design” through the experience itself, not just through copy.
If alignment, lighting, or setup friction is too high, the illusion breaks and the viewer quits before the reveal lands.
Not too long ago, talent determined greatness. Today, talent is a given, but training is what separates the exceptional from the merely promising. So to help athletes everywhere reach their true potential through better training, Nike along with ad agency R/GA New York created an immersive digital experience for the SPARQ program (Speed, Power, Agility, Reaction, and Quickness).
Athletes could now follow the same training regimens as professional athletes through detailed, customized video demonstrations delivered via iPods or handheld video players that made it accessible anywhere. The SPARQ website also let athletes set goals, track progress, find Nike SPARQ Trainers across the country, get an official SPARQ rating, and purchase gear.
The experience does two things at once. It brings pro-level drills to anyone with a device, and it makes training feel individualized through customization and video guidance. That combination shifts SPARQ from “program” to “daily habit.”
Because it is not just inspiration. It is infrastructure. Video demonstrations give you the “how,” goal setting and tracking give you the “keep going,” the rating gives you a yardstick, and trainers plus gear connect the digital loop to the real world.
In performance and training ecosystems, the most durable engagement comes from pairing instruction with tracking, goals, and feedback loops that create a habit.
Build a performance ecosystem that increases commitment over time. The more you train, track, and compare, the more SPARQ becomes the platform you return to. And the more natural gear purchase becomes inside that flow.
Speed, Power, Agility, Reaction, and Quickness.
An immersive digital experience for SPARQ that delivered customized training video demonstrations and a supporting website for goals, tracking, trainers, ratings, and gear.
Through detailed video demonstrations delivered via iPods or handheld video players, making the training accessible anywhere.
It let athletes set goals, track progress, find SPARQ trainers, get an official SPARQ rating, and purchase gear.
